GRAFENWOEHR, Germany — The Defense Commissary Agency, or DeCA, which manages commissary stores on military installations around the world, handles customer feedback internally and does not use the DOD Interactive Customer Evaluation system known as ICE.
Commissary shoppers can submit comments — praise, criticism or otherwise — both in-store and online, said to Ingrid Ruiz, Grafenwoehr’s commissary store manager at Tower Barracks.
Patron communication forms are always available at the customer service window, where store representatives are happy to address any inquires and concerns. Shoppers also have the option to report personal experiences electronically through the online form called “Your Action Line.”
The system will prompt users to confirm their shopping privileges and require that users provide personal information, such as birth date and the last four digits of their social security number.
Unlike many other programs in the Army, commissaries do not utilize the ICE system, and instead opt for internal management protocols.
“Private entities, including the USO, Red Cross and commissaries, are not garrison-supported services,” said Renate Neaverth, the USAG Bavaria ICE program manager. “The garrison commander has no authority over the commissary, and these organizations have individual contracts with the Department of Defense.”
To reach commissary leadership and effect meaningful change at your local store, direct compliments and suggestions for improvement to the organization directly and include specific information about your shopping experience.
To learn a few tips on writing effective complaints, check out our article, “How to write ICE comments that deliver results.”